SuperNaturale

Rosal · Joined: 09 Jan 2005 Posts: 247 Location: NC

I started to make a facebook add about a month ago for my dad's business page.

Facebook sent me a code for $50 of free advertising because I started to make the ad and then quit.

I used the credit and since then my "likes" have almost tripled.

I thought I'd share the info in case anyone else can use it.
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IrmaVep · Posted: Jul 03, 2012 7:02 pm Post subject:

That's cool to know. I got one for the shop acct a couple of weeks ago. Just waiting for my business partners to let me know what we want to do with it...

featherstoryaniweda · Joined: 02 Jul 2011 Posts: 396 Location: CA

Awesome thanks for sharing.

Also if you make a website on webs.com and upgrade it to *premium(I think) you can get free facebook and I think google credits...I should look that up again.
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Rosal · Joined: 09 Jan 2005 Posts: 247 Location: NC

It has over 600 likes now, and counting. I never thought I'd have so many "likes".
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My blog:
http://knitsbitsandbugs.blogspot.com/

My shop:
http://www.etsy.com/shop/KnitsBitsandBugs

IrmaVep · Posted: Jul 21, 2012 8:14 pm Post subject:

Wow, that's pretty awesome. We're mid-600s, but it's taken us a year to get there. Do you have a particular community you've plugged into or something? I guess as a physical B&M shop we've got a smaller pool, but still want to ramp up the likers.

Rosal · Joined: 09 Jan 2005 Posts: 247 Location: NC

I keyed it to everyone who has Bible or Christian, or any of a dozen other religious keywords in their "likes". It's such a huge market, I hit 700 today. I don't think non-religious oriented crafts could do the same thing.

Unfortunately for me, most of the likes are 13 to 20 year olds, and I don't know many of those eager to spend $30 + on a gift. And hardly any of them visit the Etsy site.
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My blog:
http://knitsbitsandbugs.blogspot.com/

My shop:
http://www.etsy.com/shop/KnitsBitsandBugs

mk.carroll · Joined: 08 Mar 2005 Posts: 443 Location: Honolulu

Rosal · Joined: 09 Jan 2005 Posts: 247 Location: NC

At this rate, 700 likes and 12 page views....

It's embarrassing. Don't tell anyone.
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My blog:
http://knitsbitsandbugs.blogspot.com/

My shop:
http://www.etsy.com/shop/KnitsBitsandBugs

mk.carroll · Joined: 08 Mar 2005 Posts: 443 Location: Honolulu

I wouldn't be embarrassed. If Facebook is pushing this advertising, I'd be more inclined to look at Facebook as being an ineffective tool if your goal is to get people to purchase things. At the very least, you got that $50 credit and got to try it out and see how it works for your business. These ads may work for other businesses; that doesn't automatically mean that if they don't work for you, *you* are doing something wrong. Facebook can be great for broadcasting what you have to a large audience, but if that audience isn't made up of the specific market you successfully sell to, it's not working for you. You may be better off putting your time and energy into something that is working for your business.
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IrmaVep · Posted: Jul 23, 2012 3:43 am Post subject:

So, I think the thing you need to think of now is how you are going to push those customers from your FB page through to your Etsy page? It looks like you haven't updated in a while. Has your dad made any crosses in that time? If he does a custom order, you should link through to the listing, so people can see examples, and more importantly, see other people buying.

(Although, as a person of faith myself, I feel somewhat strange about applying normal marketing practices and incentives to a spiritual item. I do think the crosses are lovely though).

Shade · Joined: 15 Apr 2004 Posts: 875 Location: NJ

That's pretty amazing that that was so effective for you! :)

As for it all being younger people, you could always narrow down your ad target a bit, say for example to age 20+. You can do that pretty easily, the same way you narrow it by keyword.

I had a similar experience when I first tried advertising there - not in the huge number of likes unfortunately, haha, but in that a huge number of the likes I was getting were from teenagers and early 20s - the type who will like anything that catches their eye, and have hundreds of pages liked that they promptly forget about. I'm still tweaking it, but narrowing down that age group to an older demographic definitely helped, and I imagine could for you as well!
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Rosal · Joined: 09 Jan 2005 Posts: 247 Location: NC

Shade- yes!!! Why didn't I think of that?

Irma Vep- I don't consider myself to be religious at all. I feel super weird, reading Christian business articles and contacting churches.It's like I'm not supposed to. My dad believes strongly, in his own way, but he's not the type to do any marketing.

Every time he does a new cross, I take pictures of it. What you are saying I should do is make new listings every time? Instead of having a listing for each kind of cross, I should have multiple listings?
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My blog:
http://knitsbitsandbugs.blogspot.com/

My shop:
http://www.etsy.com/shop/KnitsBitsandBugs